2011 has widely been seen as a breakout year for the auto industry. In 2008 and 2009, sales fell below 11 million cars, about one-third less than the industry had been making earlier in the decade. Sales in 2010 were better and sales are forecasted to come back even stronger this year. As a result car companies have implemented creative marketing strategies to entice reluctant consumers. For many non-car owners (like myself) or drivers, substantial discounts, gas vouchers and cash backs don’t mean much, but the ads on the other hand, have provided endless entertainment and many “hmmmm” moments in which we wonder “how they did that?” Companies are taking a more creative direction with their ads giving their car a personality/character, pushing the limits of a car’s performance or simply drawing a reaction from the viewer. If anything ads have driven a curiosity from people asking, “what are they going to do next?” Here are some examples:
Hyundai 3D Projection
A great example of the out-of-home advertising companies have been using, it was one of those that drew amazed reactions from viewers everywhere.
Volkswagen - "The Force"
A company that usually never fails to entertain from edible ads, test drive print ads, melting specials and over course “The Force.”
BMW - "Refuel"
In the past few months, they’ve put out some ads that push the user to see beyond its reputation of performance for innovation in technology, connectivity, and fuel efficiency.
Chrysler - “Imported From Detroit”
My favorite car ad out this year, although it doesn’t push and sell a Chrysler car, it brings out a chill and emotional connection reminding people of when the best came from the Motor city.
There are many more that are out there so please share your favorite automotive ads of the year in the comments below.
About the Writer: Angela Chen
Looking at my Facebook/Twitter, I'm a huge foodie (just check my Foursquare). I have a keen interest in advertising and I go to Starbucks very frequently (might be an understatement). I am also a medical/crime show addict, k-pop fanatic and avid reader. My ideal relaxing afternoon would consist of hot yoga, a manicure/pedicure with a friend, coffee and pastries accompanied by a good book.
1 comment:
They're not only making great ads, they're also making great cars as well! For the first time ever we can actually say that Korea is actually producing some great looking, safe, and relatively affordable cars (Kia, Hyundai). And the US is coming back big! The Big 3 are making some truly gorgeous and innovative automobiles these days
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