Worth: $3.9 billion dollars
Serves: 64 million customers a day
Locations: over 32, 000
Established: Over 60 years
I’m lovin’ it.
Well in any case, even if you aren’t, it seems McDonald’s has the paper capital to make anyone love anything they do. Or at least claim to. This past Tuesday, McDonald’s launched their healthier menu for kids. Now you may ask, what consists of a “healthier” option for the most well-known fast food chain all over the world? The answer: the simple option of substituting french fries for fresh cut apple slices with every meal.
In order to push into the healthier market and the new campaign, the company decided to use every social networking site possible: Twitter, Facebook etc. Even more interesting, the invitation to blog about the change was extended to certain individuals, specifically mothers. Rick Wion, the director of social media for McDonald’s said, “Mom bloggers are very networked and very linked-in. They spread information very, very quickly.” If you ask me, it’s almost like mothers share a secret language where they listen to each other comparably more than anyone else.
As for the company, it is crucial to acknowledge whom to target to alter the image of the company, resulting in a call for mom bloggers to join their All Access Moms campaign. This campaign is giving moms the exclusive opportunity to go on field trips to some of McDonald’s most sacred places along with many other perks.
One satisfied mom is equals one healthier kid.
About the author: Mishba Bholat
I got the inspiration for this post from the Metro on my way to work. I absolutely love reading, there’s nothing quite like it!
No comments:
Post a Comment