Saturday, February 9, 2013

YMA Culture


The Sky is the Limit:
Exceeding Expectations at YMA

YMA’s Culture Summarized by Apprentice Coordinator
Donna Li

Today, we celebrate YMA’s successes not to flaunt achievements, but to attract the best candidates to join the team next year. The visible diligence of the team has brewed undeniably high results. Membership grew by over 60% from last year, crowning YMA as the 3rd largest Schulich club to date. Nine events were organized during the fall term alone. The breadth of our 27 corporate partners increased to include Fortune 500’s BMW, and budding Canadian start-ups such as Awake Chocolate, and Frank & Oak. How did this “superhero exec team” achieve such phenomenal results?

To provide “exec enthusiasts” an insight of the culture within the YMA family, I’ve summarized the “3 Traits of Excellence” which we actively recruit for in candidates.


EXCELLENCE TRAIT #1 – People who go the EXTRA mile
This year’s team:
  • Introduced not one but two new SCENEster events to YMA. This series of events brought in over $2,300+ of free movies, popcorn, and fun for the club.
  • Secured TalentEgg as the first ever keynote sponsor for MY101 through initiating a widely successful online  “Egg-cellent Partnership petition.
  •  Expanded their personal networks to secure a solid round of reps to events. The team even managed to invite McDonald’s to speak & sponsor the conference.



EXCELLENCE TRAIT #2: People Who Show 120% Commitment
It was expected for all execs to be present at events and greet sponsors with a smile. Balancing school, recruitment, extra-curriculars, a social life, and 10 YMA events (literally) wasn’t always easy. But brace yourself  “for better and for worse.”

o Facebook domination: your profile becomes the platform for advertising
  • In circumstances where YMA cannot be a priority, adopt the right attitude. Some members insisted on extra contribution to appease planned absences.


EXCELLENCE TRAIT #3: People Who Back Their Members With Support
Every executive has a direct and indirect role on the team. I’ll spotlight the “indirect role”: events were successfully executed because of the responsive, helpful and supportive culture. Execs are highly responsive to emails; those with less work consistently offer help, and we always celebrated each other’s successes. Combining the fact that we’re all friends – our mutual respect for each other certifies high accountability.

SUMMARIZING THE YMA FAMILY


1. A good claim to fame is going beyond what is expected of you. 
2. This “short-term marriage” with YMA requires endurance, compassion and sacrifice to ensure a successful relationship. 
3. We’re not just a team. We’re a family.

Thus, the current and successor presidents are looking forward to recruiting those that go above and beyond, are highly committed/supportive, and are fun to be around. If you possess the qualities listed above, and resonate with YMA’s hardcore culture – congratulations, we look forward to interviewing you. 

Monday, February 4, 2013

The Top 3 Reasons Why You Should Apply to YMA!


Top 3 Reasons
Why You Should Apply to YMA!

Written by Apprentice Coordinator, Donna Li (@donnahli)

Yes, YMA is RECRUITING, quite exciting like the “Minion Banana Song”! In case “Scream for Scene”, “The Apprentice Marketing Games”, and “Insight Revolution Conference” hasn’t convinced you that YMA is a club worth putting blood and sweat into, here are the top 3 benefits of being an executive in the club.

1. Career Connections


Securing an internship or full-time offer with a marketing role is quite competitive. Since YMA is a highly recognized and reputable club at Schulich, a position in the club will ornament and differentiate your resume. Also, a majority of the positions involve close interaction with top-notch companies who recruit at Schulich (P&G, General Mills, Colgate-Palmolive just to name a few). This added face time brews the ideal opportunity to network with your dream firm, while honing your client-management skills. Furthermore, you also get to personally experience and evaluate the culture of different firms and decipher which organization best suits you.

2. Entrance into a Strong Marketing Network


YMA is the perfect place to fortify your marketing network. At the very least, your network will encompass the talented executive team, active YMA members, and the corporate reps from various companies. I can assure you that having a strong network in marketing and business overall will expedite your path to success wherever you go.

3. It’s fun!


Yes, YMA works hard, but we also play hard. This year, we got together during the holidays for our first ever Christmas social! Not only did we sample foods of all cultures, we also exchanged gifts and faced some friendly “minute-to-win-it” competitions. The truth is, YMA really isn’t far off from a tight-knit family. What you put in will be what you get out. I assure that if you work hard like a team of hard-working minions who strive to become the best possible YMA committee, you will experience many successes collectively, and also form some long lasting friendships.

So what are you waiting for? Apply to be an Exec NOW! For more information on the different roles, please refer to this package.