Sunday, July 24, 2011

Grocery Trollery

Mastermind technique to collecting extra toll at each aisle.

Food: an essential element for life.

However, there are many ways that we humans tend to overindulge and get couped up in the marketing schemes that reap us of our hard earned earnings, included those little buggers that cling onto your pants and beg you for candy.

Yep, I'm talking about how kids are primary targets when it comes to food marketing - especially in grocery stores. It seems nowadays, the world has made grocery stores into deceptive cons that haunt your pockets for the extra petty cash which will be then tossed into a vicious loop for the customers.

A study has shown that there are many clever marketing tactics aimed at how people tend to shop and based on these conclusions, it has been observed that there can be many avoided expenses with regards to the grocery receipt.

For example, the most sugary of cereals are usually held on the bottom shelves so that your little rascals are always able to reach and nag for them, while statistically the average consumer in grocery stores is the 5 foot 5 woman, thus proving the value of shelf space.

And so, we need to ask ourselves, is it really necessary to purchase this food item? Or am I only falling into some brilliant marketing scheme?
Please leave your input! I would love to hear your opinion regarding this matter!


When the child doesn't get what they want, things can get pretty messy in the grocery store!


About the author: Jeremy Vo

I may work at Google, I love art & music, I play in a band and I have a keen interest in the medical field as well.

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