YMA Presents....A Workshop Speaker!

YMA welcomes Alannah Virtanen, Consumer and Shopper Lead for The Nielsen Company, to the Marketing YOUniverse! 

Alannah serves as an Analytic Lead for The Nielsen Company in the practice area of Segmentation and Targeting. Alannah is Nielsen Canada’s in-house ethnic expert and helps manage Nielsen projects for both retail and CPG clients that contain an injection of consumer insight across all areas of the company, including real estate, store planning, direct marketing, in-store execution and category management.  Alannah has, in the past, worked in the Consumer Panel Services team of Nielsen Canada, including a role on-site at Wal-Mart Canada.  Prior to this she worked in the Financial Services industry in marketing research roles and in total has 12 years of marketing experience, particularly focused on demographic strategy and targeting.  Alannah has a BA in Geography from the University of Western Ontario and also has a Masters from the University of Waterloo specializing in consumer segmentation and marketing geography.

Alannah's workshop, titled "Tea for Me Strategy: Precision Marketing", will explore how a company like Nielsen turns to comprehensive consumer data to create very focused, precise targets with specific end goals in mind. In a day of limited marketing budgets, its important to determine not just how to best and most cost effectively reach people, but also intelligently determine just who should be targeted in the first place.

YMA Presents....A Workshop Speaker!

YMA is proud to welcome Shannon Kelly the Marketing YOUniverse! Shannon is the Social Media Manager at the Toronto Real Estate Board, In-Game Host for the Toronto Rock and a featured CFL commentator on 3rd and Long (a CBC Sports Podcast).

Shannon attended York University, graduating with Honours in English, before attending Centennial College for Corporate Communications and Public Relations. She works as a Social Media Manager and with any other free moment, in Sports Broadcasting. Over the past 5 years, Shannon has been a Toronto Argonauts Cheerleader, and currently hosts the 2011 NLL Champions, the Toronto Rock. She also is on a CFL Podcast called 3^rd and Long, on CBC Sports.

 

Shannon will be discussing “The Power of You: How to Leverage Your Brand”

As a recent graduate, it was hard to find my footing in the “real world”. That is, until I found my brand. I positioned myself in a way that was marketable to the freelance sports world, and leveraged that experience to land myself a professional gig. Learn why YOU need to create a personal brand, and how that can give YOU the edge.

Welcome the Marketing YOUniverse Shannon!

See you at the Conference!

YMA Presents.....A Workshop Speaker!

YMA is excited and honoured to welcome Kendra Hum, Account Exectuive at Google Canada to the Marketing YOUniverse!

As an Account Executive at Google, Kendra works with brand marketers, along with creative and media agencies to provide integrated, cross-platform communication plans to reach consumers at all touch-points on the path to purchase. Prior to joining Google, Kendra spent the last 7 years on the creative agency side in Toronto working on various consumer packaged goods and retail businesses including Frito-Lay, Kellogg, Cadbury Adams and Wal-Mart. Kendra completed her BComm at the University of British Columbia, and has an MBA from Queen’s. In her spare time, she enjoys yoga, snowboarding, documentary films, and despite having left Vancouver almost a decade ago, still loves her Vancouver Canucks.

Kendra's workshop will incorporate a discussion about ZMOT! Not sure what that is? ZMOT stands for Zero Moment of Truth and more information can be found by following this link:  http://www.zeromomentoftruth.com/

Welcome to the Marketing YOUniverse Kendra!

See you at the Conference!

YMA Presents....Our Closing Keynote!

YMA is proud to welcome Jason Dubroy, VP of Shopper Marketing at DDB Canada to the Marketing YOUniverse! Jason is one of North America's most recognized shopper marketing experts. He leads the shopper marketing practice from the Canadian office of DDB, one of the most creatively acclaimed, internationally awarded marketing communications agencies in the world. He and his team are charged with helping their North American client base realise brand relationships with both retailers and shoppers, as well as keeping abreast of the latest trends in shopper marketing, consumer engagement, marketing integration, retail execution and promotional innovation from around the planet.

He began his career in various roles at the Quaker Oats Company (now PepsiCo). Throughout his career he has worked in progressive positions at a number of leading marketing agencies, and has provided marketing insight to tier-1 organizations across North America including Adidas, American Express, Apple, Colgate-Palmolive, Revlon, Johnson & Johnson, Kraft, Starbucks, Loblaw Companies Ltd, Microsoft, Molson-Coors Brewing Co., Universal Studios, and Unilever.

Jason is a frequent speaker and international industry panellist on shopper marketing, consumer insight, promotional marketing, and recessionary retailing. He sits on a Canadian Marketing Association council, and is on the board of the Canadian Shopper Marketing Forum conference.

Session Description

Why We Buy: The Power of Shopper Insight

The best consumer marketing in the world fails to deliver if products aren't purchased, and the gatekeeper to each purchase is ultimately the shopper. This simple truth has led to shopper marketing becoming the fastest growing advertising vehicle in North America in the past 5 years. 

So why have so many people never heard of it? Some wrongly believe that shopper marketing is simply in-store communication. In reality it is far more complex, and in fact starts before the shopper even consciously knows that they need to buy anything! It uses every element of the advertising mix, and done well can influence brands to have better relationships with their retailer partners and ultimately sell more to their shoppers.

This enlightening and entertaining look at shopper marketing will introduce you to shopper insights: why you need them -and how they affect why you, your family and your friends buy the things that you do.

You will also see best-in-class examples of shopper marketing from around the world, including digital, social, retail, merchandising, and mass communication.

YMA Presents....A Workshop Speaker!

YMA welcomes Jeff Chan, Senior Product Manager at RedFlagDeals.com to the Marketing YOUniverse!

Jeff will be representing RedFlagDeals.com as a Workshop Speaker at YMA's 2012 Conference. He guides the marketing efforts for RedFlagDeals.com, Canada's largest shopping, deals and coupon site. He joined RedFlagDeals.com in 2010 after the site was acquired by the Yellow Pages Group. Prior to RedFlagDeals.com, Jeff spent 6 years at Dell in various roles including, Mobile Manager and a Senior Marketing Advisor for Dell.ca. His past experiences also include roles with BMO, Nesbitt Burns, Ontario Power Generation and Magna International. He's a graduate from the University of Windsor with a B.Sc in Computer Science

See you at the Conference!

Register Here! - http://www.yorkmarketing.ca/index.php?option=com_content&view=article&id=84&Itemid=67

YMA Presents...Our Workshops and Sports Marketing Panel!

Conference Itinerary

YMA is proud to release our current itinerary for the Marketing YOUniverse Conference happening next week from Thursday January 19th - Friday January 20th! With our major sponsors being Scotiabank and Colgate-Palmolive, YMA has put together an exciting conference featuring a wide variety of brands who will take part in workshops and networking sessions along with three Keynote presentations.

Our workshop presentations will be held by:

• Kirsti Stubbs, Program Manager, Staffing Canada from Starbucks 
• Shannon Kelly, Social Media Manager for the Toronto Real Estate Board 
• Kendrum Hum, Account Executive from Google Canada
• Jeff Chan, Senior Manager at RedFlagDeals.com 
• Alannah Virtanen, Consumer and Shopper Insights from Nielsen.

New to YMA's conference this year is the Sports Marketing Panel! We are proud to welcome: 

•  Lou Ragagnin, SVP & COO 100th Grey Cup Festival, CFL (Also the former COO of the Canadian Olympic Committee) 
• Mark Halliday, Director of Marketing & PPV from UFC Canada
• David Corelli, Manager, Consulting Group, from TrojanOne 
• Jordan Vader, Director, Corporate Partnerships, Maple Leaf Sports and Entertainment

We weren't lying when we said a "wide variety of speakers from a variety of brands"!! We hope you are just as excited as we are for Marketing YOUniverse. 

Interested in buying tickets? Follow the link to our website - http://www.yorkmarketing.ca/ 

See you at the Conference! 

YMA Presents...A Workshop Speaker!

Kirsti Stubbs

Program Manager, Staffing Canada

Starbucks Coffee Canada

Kirsti has worked in retail since she was 14 years old; she progressed from helping out in a family business, to denim specialist at the GAP, smiley and energetic barista with Starbucks and finally to a retail manager with a medium sized Canadian fashion retailer. In 2006 she left store level operations and returned to school fulltime in Vancouver at the British Columbia Institute of Technology (BCIT).  It was here she discovered her passion for marketing and was introduced to social media, recruitment and employment branding. Kirsti returned to Starbucks in 2008, influencing and streamlining the sourcing function in Canada through their retail and non retail lines of business. She has led the implementation of their Candidate Relationship Management (CRM) software, a new employment brand launch and updated career website in Canada.  Her knowledge and creativity allow her to push the boundaries of traditional recruitment. Kirsti has spoken previously at Ryerson University’s Retail Week and the Retail Council of Canada HR Conference on topics including personal branding and social recruiting.  

YMA Presents...Our Opening Keynote!

Carolyn Saunders is the Director and Head of Brand Management, Creative & Media for Scotiabank.  Scotiabank is one of Canada’s leading banks and has been voted one of Canada’s Best Employers 8 years running.  Carolyn and her team are responsible for bringing the Scotiabank brand platform to life through dynamic marketing communications and media innovation including TV, Print, In-branch promotions, Digital and Social Media. 

Carolyn joined Scotiabank as the Director Marketing Online Brokerage, leading the launch of the new Scotia iTRADE brand and the consolidation of the bank’s 3 direct investing businesses.  Prior to joining Scotiabank, Carolyn worked for several years with E*TRADE Canada where she was Director Strategy & Business Development following positions in Marketing and Product Management.  She has also previously held positions with TD Bank. 

DETAILS on the Colgate-Palmolive Case Competition

The case competition is open to all fully-registered undergraduate delegates of the YMA Conference, from all schools in attendance. Once registered as delegates, teams enter in pairs (2 people per team only). Team members are highly encouraged to post their resume with their written submission entries.

Teams are to submit a maximum one-page, single-space (Arial font size 12) written submission summarizing their proposal. The deadline is FRIDAY, JANUARY 13^TH BY 12:00PM (NOON).

Between 3 -5 teams will be selected by Colgate-Palmolive to participate in the final round, to be presented in front of a Commercial Team (Marketing and Sales) judging panel on January 20th at the YMA conference.

Colgate-Palmolive will recognize winners in 1st, 2nd and 3rd place and all winners will have special consideration when applying to Colgate opportunities. Although only 3rd Year students are eligible for the summer internship, the competition is open to all years and all eligible entries from fully-registered teams will be considered.

Prizing:

1st Prize:

     -  $50 AMEX Gift Cards for each member

     -  Guaranteed Job Interview for the 2012 Summer Internship Program, if winning member(s) are in their 3rd Year. If winners are in 1st or 2nd Year, they will have special consideration when applying for the Internship in their 3rd year.

2nd Prize:

     -  $30 AMEX Gift Cards for each member

     -  All years - special consideration when applying for the Internship, when eligible to apply

3rd Prize:

     -  All years – special consideration when applying for the Internship, when eligible to apply

REGISTER AT: 

www.tiny.cc/youniverse