Wednesday, January 7, 2009

If Jeans Could Talk: BlueNotes Fall '08 Ad Campaign

...if my jeans could talk they would probably tell a story that is filled with anguish, heartbreak, laughter and unforgettable memories.

If my jeans could talk they would probably tell a story that would make me completely flustered. But that's the truth..I've lived and loved in my jeans, I've made memories that I won't forget.

My heart twinged with nostalgia when I first saw BlueNotes 30-second television spot. The black-and-white ad plays almost like a diary, revealing the secrets of its jean wearers. It's sincere and genuine. It's heartfelt and just a bit emotional.

It forced me to reflect upon all the memories' I've had in my favourite Rock & Republic jeans...

I'm usually not intrigued by ads, most of the ads I see slip into my subconscious (where undoubtedly they create their own havoc) but this one stuck with me and left me filled with longing.

I adore the spot. I think it's beautifully done and does convey a genuine tone. The angle works well and hits the right keys with BlueNotes target market: the young and wholesome yet flirty and fun guy or gal.

Now did it honestly make me want to invest in a pair of BlueNotes jeans? No, I don't think so. Despite the ad, I'm familiar with the brand (their style and quality) and I'm not convinced. Yet, if I were a younger consumer still shaping my truths concerning my style and attitude, I would be hopelessly captivated by the ad.

Regardless of its effects on me, the spot helped me appreciate all that jeans do for us and their significance in the whirlwind adventures of our youth.

(I tried to find the ad for you guys online to no avail, If I do I'll upload the video..it's definitely worth a watch)