Tuesday, October 26, 2010

Interactive Screen!

I'll spare y'all from a long and tedious post (since it's midterm season and all), and just put up video that our awesome YMA co-president emailed me a few days ago.
Tell me what you think about it!


Definitely makes ME want to go to NYC and wave at the screen like a fool! Oh, and of course, shop at Forever XXI! ;)

Wednesday, October 20, 2010

Apple of the Decade

So Ad Age, an online marketing and communications website, recently gave Apple their first Marketer of the Decade award. Cool, eh? Though it’s only won Ad Age’s Marketer of the Year once this past decade, the company has been named runner up many times, and a contender practically every year.

To be frank, I'd have to agree with Ad Age’s decision on this one. Apple ran plenty of great marketing campaigns over the years that were fun, engaging, and told the audience what Apple was all about. Let’s take a peek at some of their major campaigns over the years:

The Apple silhouette dancing campaign for the first few generations/lines of iPods (one of my fave campaigns, BTW):

“Get a Mac” campaign (with John Hodgeman and Justin Long—hilarious!):

Sorry for the blurriness!

“There’s an app for that”:

Impressive, eh? Well, part of the genius goes the advertising agency, TBWA (who has a long term agency-client relationship with Apple), for its success! Fascinated? If you want to learn a bit more about this, go here for more info!

Sunday, October 10, 2010

New Logos??

I'm not sure if any of you have heard..but Gap just recently came out with their new logo, and I'm not quite sure what to make of it. If you head on over to Gap's home page, you can see that the iconic blue box with the white logo in caps (the 84th most valued brand in the world, according to Interbrand, might I add) has been replaced by a plain old "Gap" in black over white background..with a blue box sitting morosely over the "p".
See the comparison below:
Outrageous! I don't know about you, but frankly, I'm not impressed by the new logo. The old logo has been around for 20-odd years, and I guess Gap thinks it's time for a change! When Gap came out with the new look, netizens were quick to react and quick to criticize (quite harshly from some, I've heard).

Gap soon responded with a note on their Facebook page, acknowledging the reaction and asking the audience for new designs. So says on their status:

"Thanks for everyone’s input on the new logo! We’ve had the same logo for 20+ years, and this is just one of the things we’re changing. We know this logo created a lot of buzz and we’re thrilled to see passionate debates unfolding! So much so we’re asking you to share your designs. We love our version, but we’d like to see other ideas. Stay tuned for details in the next few days on this crowd sourcing project."

Well, at least they were quick about it.

Which brings me to ANOTHER company that recently did a logo change as well: Myspace (thanks to Katherine, our Publications Director for telling me about this! You are awesome!!). Apparently, even more recently, Myspace rolled out their new logo:
Geddit, geddit? I actually think that the idea behind it is a pretty good one, and a great play on words...image...line...thingy. And the cool thing about the logo is that when you hover your mouse over it, the blank space will have user generated artwork in the redesigned site. I'm not sure what the general verdict about it will be since the site hasn't been relaunched yet (otherwise, I'd totally link you lovely people to it!), and since I'm not on Myspace, I'm a bit indifferent to the logo change. But what about you guys? What do you think of the new logo?

Oh, and here's something that was tweeted (that Katherine also sent me...honestly, what would I do without you, girl?) by @gaplogo, supposedly a parody account that was created within 24 hours of the new Gap logo launch. I think I like that one the most!

Sunday, October 3, 2010

Simplicity at its Best

You know what I love? A successfully done ad. Doesn't have to be flamboyant, or even technically advanced--just something innovative. But mostly one that plays on the audience's emotions. I don't know, perhaps I'm more of a sap and a cheeseball than the rest of y'all, so it's easier to get to me with the ads, but I'm sure you'll understand why this commercial gave me that sad yet warm and fuzzy feeling inside. It's extremely simple--no flashy lights or loud music here--but I think that's what also adds to it and makes that connection with the rest of the audience.
But I digress. You'll understand after you watch it.