Friday, November 19, 2010

T-Mobile Sings Its Way to Second

Remember that awesome T-Mobile advert a while back where they did a dance flash mob at the Liverpool Street Station in London? And then they also did that cool sing-along in Trafalgar Square?

Well, this time they're back with another creative venture--also created by Saatchi & Saatchi, as with all their previous stunts. This version, "Welcome Back" was filmed at Heathrow Airport (Terminal 5, to be exact!), and released just before Hallowe'en. Already, it's garnered over 3.7 million views, last I checked, which is pretty awesome, in my opinion. According to Adage.com, the video has climbed its way to second place on the Viral Video Chart, bested only by Nike's "Lebron Rise" video, which has over 3.9 million views. Oooo it's going to be a close race! (Note: the numbers were taken from their official YouTube channels.)

Welcome Back:

LeBron Rise:

What do y'all think? Does T-Mobile's "Welcome Back" have what it takes to usurp Nike? Or will "LeBron Rise" reign supreme? Have a look-see, and comment accordingly!!

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