Well...
This past week Brazil experienced a bomb scare in the public square of the well known and upscale Ipanema beach area of the city. Police were called last Wednesday to report that there were two wooden crates abandoned in the aforementioned location. I don't know if you guys know this, but the city was just recovering after days of fighting between violent drug gangs and the heavily armed police with military vehicles that killed at least 23 people. So imagine their reaction to find these crates in the middle of such a public place. After the Rio's bomb squad closed off the area and surrounding streets, they opened the crates only to report that it was completely empty, and no explosives were found.
So what in the world were those two crates for??
LONG STORY SHORT, the crates were actually part of P&G's teaser promotion for its biggest sweepstakes in Brazil, called "P&G Faustão's Airplane" with multiple drawings held every Sunday by Brazil's most popular TV host, Fausto Silva. The website for the promotion shows a plane on a run way with cars, motorcycles, and home electronics and appliances--as well as a wooden crate with stickers of P&G products and labels on it (see above). And thus, the crate kind of became the mascot of the campaign/promotion, and so the idea behind putting said crate(s) in such a public place was to show that Faustão's Airplane was so filled to the brim with prizes that they were even falling from the sky. This..brilliant idea was created by two partnering local promotions companies called NewStyle situated in Sao Paulo with Moda Promoções e Eventos in Rio. There were also plans to put these crates in the parking lots of huge retailers that sold P&G products...but I guess that kind of backfired, eh? Neither promotions company would comment but P&G quickly cancelled their plans on installing other wooden crates in public.
Well I would assume so, after such an event!
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