Carolyn
Saunders is the Director and Head of Brand Management, Creative & Media for
Scotiabank. Scotiabank is one of Canada’s leading banks and has been voted one of
Canada’s
Best Employers 8 years running. Carolyn
and her team are responsible for bringing the Scotiabank brand platform to life
through dynamic marketing communications and media innovation including TV,
Print, In-branch promotions, Digital and Social Media.
Carolyn
joined Scotiabank as the Director Marketing Online Brokerage, leading the
launch of the new Scotia iTRADE brand and the
consolidation of the bank’s 3 direct investing businesses. Prior to joining Scotiabank, Carolyn worked
for several years with E*TRADE Canada
where she was Director Strategy & Business Development following positions
in Marketing and Product Management. She
has also previously held positions with TD Bank.
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