YMA is excited and honoured to welcome Kendra Hum, Account Exectuive at Google Canada to the Marketing YOUniverse!
As an Account Executive at Google, Kendra works with brand marketers, along with creative and media agencies to provide integrated, cross-platform communication plans to reach consumers at all touch-points on the path to purchase. Prior to joining Google, Kendra spent the last 7 years on the creative agency side in Toronto working on various consumer packaged goods and retail businesses including Frito-Lay, Kellogg, Cadbury Adams and Wal-Mart. Kendra completed her BComm at the University of British Columbia, and has an MBA from Queen’s. In her spare time, she enjoys yoga, snowboarding, documentary films, and despite having left Vancouver almost a decade ago, still loves her Vancouver Canucks.
Kendra's workshop will incorporate a discussion about ZMOT! Not sure what that is? ZMOT stands for Zero Moment of Truth and more information can be found by following this link: http://www.zeromomentoftruth.com/
Welcome to the Marketing YOUniverse Kendra!
See you at the Conference!
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