Tweeting About the New Twitter

So apparently Twitter rolled out a newer version this past Tuesday, and its been getting a lot of hype and retweets ever since the first mention posted by @Twitter. I've certainly tweeted and RT'd a few times about it, and am personally very excited to get and try out the newer version. According to the site, the new Twitter will show a split screen--with the left side showing mentions, retweets, searches and lists, and the right showing who you follow, who follows you, favourites, and Trending Topics. There are also a few improvements and updates here and there that are all going to add up to give users an "easier, faster, and richer experience."

When I found out about the new Twitter, I obviously clicked on the video ad first...

...and was quickly charmed and won over by the simplicity, sweetness, and creativity of the video. Plus there has already been over a million views on YouTube since its upload 3 days ago.

So which ad agency was the mastermind behind this simple yet professional ad? Twitter.

The best thing about it is that the video's actually based on a real first-date that Twitter's design researcher, Mark Trammell (who worked on the video!), had. Like in the video, Trammell used Twitter to find the wine, book, and location for the date, and the actual tweets are shown towards the end of the commercial too!

And you know the quirky yet catchy music in the background? Yeah, there's a story behind that as well. Trammell said that he was in the south of Austin, Texas attending a technology and media festival, when he saw a tweet from an online music and radio music show about a band playing there, called Freelance Whales. Trammell saw them, loved them, and later on contacted them for the commercial. Consequently, the relatively obscure song in the ad jumped to the iTunes alternative top 100 chart the first day after the video was released.

But the cutest thing of all? Trammell recently received a text from the girl. They're going on a second date.