American coffee drinkers were promised a FREE, tall Starbucks coffee, on Tuesday, for VOTING in the US Election!! Starbucks launched a 60-second what-if? spot to get the word out to and to help encourage Americans to vote in what was called a "historic US election".
While, I think that it was awesome to see a corporation sacrificing their bottom line for the bigger picture, Starbucks was informed that offering renumeration was phobited by election rules.
I personally think it was a great idea and could have been very influential in the promotion of Starbucks and in getting people behind's to the polls!
Enjoy the clip below,
While, I think that it was awesome to see a corporation sacrificing their bottom line for the bigger picture, Starbucks was informed that offering renumeration was phobited by election rules.
I personally think it was a great idea and could have been very influential in the promotion of Starbucks and in getting people behind's to the polls!
Enjoy the clip below,
3 comments:
I feel that this campaign definitely helped get the word out to get people to vote, but most importantly, it has created buzz for Starbucks!
really how did they keep track of who voted to give them a free cup? and do we really want to offer small incentives like candy to get people to vote. this is a right we have, no parents treating us because we did our homework. people in other countries get beaten for fighting for the right to have a say in who is in government, and americans need that extra push to reassure them its a feel good thing to do.
Starbucks actually repealed the offer and changed it to a free cup of coffee to anyone who came in on the 4th. There's some laws regarding giving people anything for voting (and for good reason). Still, cool buzz on the part of Starbucks, the fact that they had to change it got them even more buzz!
Definitely the right choice in making it free coffee for everyone instead of just stopping the offer entirely.
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