Tweet if you want a job!

Ever wondered what your job application would be like in 140 characters? Campbell Mithun, an advertising and marketing firm situated in Minneapolis, announced today that it will hire 13 summer interns this year based on their application of 13 tweets sent during a set period of time next month.

For six summers, the agency has given 10-week paid internships to 13 interns (called Lucky 13) who are in their 3^rd or 4^th year of university. Up until now, the application has been your generic resume, and other materials following their online guide, all to be submitted through the mail.

Campbell Mithun decided to go the Twitter route to show that it’s thinking about the marketing world through a digital and social media focused perspective.

So what exactly are the requirements for interested applicants? Students are asked to include #L13 in their 13 application tweets, as well as a second hashtag that lists the track they choose. There are 4 departments to choose from: media, creative, copywriter, or technology.

The agency has declined to specify what types of tweets they’re looking for from candidates other than the hashtag rule.

I don’t know about you guys, but I’ll be checking out some of the applications when the time comes just to see how they’re selling themselves. The great thing about these internships is that every year at least one from the Lucky 13 has accepted full-time offers from the agency. This just makes it even more intriguing to see what tweets students will make to get one of the coveted 13 positions.

What do you think about this application process? Do you think more companies will start going down this route during the hiring process in the future?