Apple of the Decade

So Ad Age, an online marketing and communications website, recently gave Apple their first Marketer of the Decade award. Cool, eh? Though it’s only won Ad Age’s Marketer of the Year once this past decade, the company has been named runner up many times, and a contender practically every year.

To be frank, I'd have to agree with Ad Age’s decision on this one. Apple ran plenty of great marketing campaigns over the years that were fun, engaging, and told the audience what Apple was all about. Let’s take a peek at some of their major campaigns over the years:

The Apple silhouette dancing campaign for the first few generations/lines of iPods (one of my fave campaigns, BTW):

“Get a Mac” campaign (with John Hodgeman and Justin Long—hilarious!):

Sorry for the blurriness!

“There’s an app for that”:

Impressive, eh? Well, part of the genius goes the advertising agency, TBWA (who has a long term agency-client relationship with Apple), for its success! Fascinated? If you want to learn a bit more about this, go here for more info!