I’m sure most of us have heard of the Lonely Planet travel guide (website and the guidebooks) owned by BBC. Well, recently, BBC and Lonely Planet have decided to join together to make a new travel section in the BBC website, led by the former editor of NYTimes.com Travel & Style David G. Allan.
The site launched with partners in global territories such as Hilton in Asia Pacific and Europe, Spice Jet in South Asia and Middle East and Emirates in North America as well as targeting advertisers in the travel, tourism, and luxury products, such as airlines, hotels, and resorts.
The site is the first in a series of factual and lifestyles announced last month along with BBC.com’s new US edition. Already attracting blue chip advertisers and 16 million users, the site hopes to also target the more affluent and discerning consumers, and thus expects advertisers to be from the luxury consumer product sector, such as watches, fashion, cars and the like.
As Miranda Cresswell, Senior Vice President of BBC.com says*, “We know the people who come to BBC.com are curious about the world and look to us to feed that curiosity. BBC Travel will deliver insight, know-how and adventure that connects you to the world. With first person accounts from on the road we will dig into local culture, history and architecture.” True enough, the site includes a column of Top 5 Travel Stories from all over the world. Coming soon would be a series of commissioned stories from BBC and Lonely Planet authors on events such as the Edinburgh Festival, or life above the Arctic Circle.
So for all you travel hungry people out there, go on over to BBC.com/travel to see which places might catch your eye for your next big adventure!
*Quotation found here.
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