"Brave, Young Architects of Change"

Newly branded Wind Mobile, has stirred up excitement and curiosity for cell phone users in the marketplace. What started off as an online soapbox site where consumers came together to discuss their rants and thoughts about cell phone service providers in Canada, has now formed into a new brand, a new company and a new hope for cell phone users all round.

Let’s face it, we have all had our many complaints and upsets about Canadian cell phone providers that the topic itself has taken up much debate from various angles. Everything from inefficient service to expensive cell phone plans has materialized into a prevalent threat in Canada’s technology landscape.

If the average cell phone consumer is unhappy with paying too much and not getting the service he or she needs from current providers, there’s really no sustainable future in site for the likes of companies like Bell and Rogers.

So will Wind Mobile be the solution to the tainted cell phone market in Canada?

At this point, I personally believe it definitely has the potential to change the current system in a way that will satisfy Canadian cell phone consumers through simply giving them what they deserve.

Valuing consumer preferences and providing them with the best cell phone plans possible requires listening, adapting and engaging the consumer on how they, the consumer want their plans set up. This with a little bit of business control from the service provider’s end, can create much success for Wind Mobile, both reputation wise and revenue wise.

In fact, much of their branding and marketing campaigns already focuses on the consumer, which was created through the interactions and engagements of what consumers have expressed online about cell phone service.

Just as their powerful commercials present the “consumer as the hero”, who knows maybe Wind Mobile will be the answer to several Canadians’ hopes, and be the next best cell phone provider in this country. I think it’s about time consumers finally get their bang for their buck and deserve decent cell phone plans and suitable rates.

-Nikita