Monday, September 15, 2008

Lindt's Gold Bunny Smart Car

7:45 am.

Tuesday morning.

I'm drowsy, barely awake and I'm driving to my 8:30 finance class. I'm going to be late, the traffic ahead is looming and all I can think about is sleep. I look towards the upcoming traffic lights but my view is obstructed. Peaking in between the bustle of cars, I see golden ears! EARS? I ram the peddle and zoom into the rush of traffic to find 3 Gold Bunny Smart Cars driving in a perfect row. And all of a sudden my brains makes the connection, Gold Bunny= Lindt Chocolate. Just the thought of all that chocolate overwhelms me with a desire to devour a single foil-wrapped Lindor ball. Hmmm...

I learned that the cars were part of a campaign that was originally launched for the Easter holiday market in 2004. Along with mall and in-store appearances, the Gold Bunny Smart Cars were also planned to be featured in Toronto's Easter Day Parade. I honestly don't remember having heard anything of the campaign when it was launched nor seeing the Smart Cars around the city. BUT, I DO HEART THE IDEA! It's a perfect reminder of how much I adore my chocolate. Now used as the official company car, I'm anticipating seeing more of the bunny ears around the GTA. It's a simple idea, but it works: I went out & bought Lindt chocolate that afternoon.

Now that's a good way to start my Tuesday morning!


8 comments:

Anonymous said...

Definitely looks a lot better and more effective than some other promotional takes on smart cars I've seen in the past!

Anonymous said...

Makes me want to buy some Lindt chocolate too!

Anonymous said...

Well said.

Anonymous said...

I've seen this car more than once but the most recent would have to be this afternoon just before 3:00pm. I was on my way to pick up my 3 teenagers from school, Lincoln High; in Lincoln, California. Does anyone know why it was here today, 1/9/13? The only info I can find is from 2008.

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CAROLINE said...

Laenupakkumine eraisikute vahel E-post: carolinelina90@gmail.com

Mul on kapital, mida kasutatakse individuaalsete lühi- ja pikaajaliste laenude andmiseks vahemikus $ 5000 kuni $ 1 000 000 igale tõsisele inimesele, kes seda laenu soovib. Intress 3% aastas olenevalt laenatavast summast kuna eraisikuna ei taha ma liigkasuvõtmise seadust rikkuda. Olenevalt laenusummast saad tagasi maksta 3 aastaga maksimaalselt 25 aastaks. igakuiste maksete vaatamine on teie ülesanne. Palun ainult tõestatud käsitsi kirjutatud võlgnevuse kinnitust ja ka mõned dokumendid.

Teile on pandud pangakeeld ja te ei poolda pankasid või veel parem, kui teil on projekt ja vajate rahastamist, halba krediidivõimet või raha oma arvete tasumiseks, raha ettevõtetesse investeerimiseks.
Seega, kui vajate krediiti, võtke minu tingimuste kohta lisateabe saamiseks minuga ühendust.
Palun võtke minuga otse ühendust aadressil:

E-post: carolinelina90@gmail.com

PS: mittetõsised inimesed hoiduvad hääletamisest

Kathy Szeliga said...

BLI EN INVESTOR

Hei herr og fru i Kristus!!! Gud velsigne deg
Vi er en kristen organisasjon i samarbeid med andre land i Europa for forbedring og styrking av tjenester for lokalsamfunnene; å gi midler til nyttige formål med solidaritet i 112 land, inkludert landet ditt er en del av dette prosjektet. Programmet er rettet mot sårbare mennesker i alle kategorier, prosjektledere: matingeniører, håndverkere, lærere, skjønnhet og konfektyr - restauranter - hagesenter - dyrebutikk - helsepersonell, entreprenørsjef, MP, oppdrettere, minister , barnevern, kommunestyre osv... Og deles ut til et begrenset antall i år. I samsvar med instruksjonene fra denne organisasjonen i samarbeid med Société Nord-Française.

Vennligst fyll inn prosjektinformasjonen:
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For å opprette filen din trenger vi:
- Ditt identitetskort eller pass eller en gyldig fødselsattest
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Fru Kathy Szeliga
E-post: comiteaidesociale@gmail.com
Hjertelig

Loan said...

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Med følgende søkerinformasjon nedenfor:-

Fulle navn:
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Formålet med midlene?:y