“Big Data” is a term coined to describe the copious amount
of information about today’s consumers that is at the fingertips of modern day
marketers. It is no longer enough to rely on one’s creative instinct to develop
a business model or marketing initiative as all marketing and branding
decisions are now driven through the collection of consumer insights. With the
rise of digital and social media platforms there has been a major surge in the amount
of information that is available to companies as they collect, analyze and
evaluate who you “like”, who you follow and where you “check-in”. YMA’s
conference titled “The Insight Revolution” aims to answer how this information
is collected, the trends that it develops and, ultimately, how various
companies and brands are applying this new information to their business
models.
“The
Insight Revolution”, sponsored by Scotiabank, Colgate-Palmolive, American
Express and TalentEgg, promises to be an engaging event where delegates will
have the opportunity to network with a variety of industry representatives from
our sponsoring companies as well as P&G, Maple Leaf Foods, General Mills,
and many more. In addition to the conference, Colgate-Palmolive and YMA have
partnered to develop a case competition for 2nd and 3rd
year delegates. Winners in 3rd year will receive a guaranteed
interview, and 2nd years will be granted special consideration for
subsequent years.
Join
the Revolution on January 18th, 2013
Price for Non-Members: $60
Interested in registering?
YMA Executives will be in the Schulich Marketplace from
Tuesday November 27th – Thursday November 29th from
9:30am – 5:00pm.
YMA will be awarding a prize connected to “The Insight
Revolution” every week for all registered attendees! The sooner you register,
the more chances you have at winning a prize! This week’s prize is a $50 AMEX gift card!
If you would like to PAY ONLINE follow the instructions
below:
- Please
fill out the registration form and submit tiny.cc/ymaconferencereg. Your
registration will not be complete until you return to this page to process
your payment by following step 2!
- Click
the Buy Now button below to pay using PayPal. Be advised that there is a
$2 standard processing fee for registering online. Your registration will NOT be
considered complete unless you complete this step!
Contact us at conference@yorkmarketing.ca
if you have any questions or concerns!
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