New Logos??

I'm not sure if any of you have heard..but Gap just recently came out with their new logo, and I'm not quite sure what to make of it. If you head on over to Gap's home page, you can see that the iconic blue box with the white logo in caps (the 84th most valued brand in the world, according to Interbrand, might I add) has been replaced by a plain old "Gap" in black over white background..with a blue box sitting morosely over the "p".

See the comparison below:

Outrageous! I don't know about you, but frankly, I'm not impressed by the new logo. The old logo has been around for 20-odd years, and I guess Gap thinks it's time for a change! When Gap came out with the new look, netizens were quick to react and quick to criticize (quite harshly from some, I've heard).

Gap soon responded with a note on their Facebook page, acknowledging the reaction and asking the audience for new designs. So says on their status:

"Thanks for everyone’s input on the new logo! We’ve had the same logo for 20+ years, and this is just one of the things we’re changing. We know this logo created a lot of buzz and we’re thrilled to see passionate debates unfolding! So much so we’re asking you to share your designs. We love our version, but we’d like to see other ideas. Stay tuned for details in the next few days on this crowd sourcing project."

Well, at least they were quick about it.

Which brings me to ANOTHER company that recently did a logo change as well: Myspace (thanks to Katherine, our Publications Director for telling me about this! You are awesome!!). Apparently, even more recently, Myspace rolled out their new logo:

Geddit, geddit? I actually think that the idea behind it is a pretty good one, and a great play on words...image...line...thingy. And the cool thing about the logo is that when you hover your mouse over it, the blank space will have user generated artwork in the redesigned site. I'm not sure what the general verdict about it will be since the site hasn't been relaunched yet (otherwise, I'd totally link you lovely people to it!), and since I'm not on Myspace, I'm a bit indifferent to the logo change. But what about you guys? What do you think of the new logo?

Oh, and here's something that was tweeted (that Katherine also sent me...honestly, what would I do without you, girl?) by @gaplogo, supposedly a parody account that was created within 24 hours of the new Gap logo launch. I think I like that one the most!