Happy Cats

So earlier this month, a friend of mine posted a video of the newest IKEA campaign: Happy Inside. After dutifully clicking on the link, I was quickly won over by the beautiful artistry and the grace of the 100 felines that were let loose in the store.

Yes, 100 cats.

Created by the ad agency Mother London, the video depicts a hundred house cats roaming throughout the IKEA store in Wembley, UK and exploring all the nooks and crannies available in their showrooms. According to Feh Tarty, the creative director at Mother, the idea behind the video was that cats are incredibly independent and tend to live their lives in pursuit of their comfort and happiness. So what better way to express that sentiment than to let them explore and find the furnitures that make them "happy inside"?

IKEA's TV ad is part of a bigger market push to advertise their 2011 catalogue, including press advertising, in-store media and a Facebook page, as well as a "making of" video. Want to see how an ad agency pulls off a stunt like the one you see in the IKEA commercial? Click here and find out.

But for those who just want to see the commercial...enjoy!