I’m wondering whether I have everyone’s attention yet?
Mine was surely grabbed after I read this article in BusinessWeek. The article states that Hiscox, a British luxury-car insurer, studied the reaction of consumers to various exhaust engine sounds.
Their conclusion: 100% (is this even believable?) of women had higher testosterone levels after listening to Maserati’s V-8 engine.
Maserati is even letting men download the sound in the form of a ringtone... I guess pick-up lines are a thing of the past ....
Really this sounds like a lot of bull (excuse me) and a marketing ploy to rev up sales in a weakening economic market.
I wonder just how many single, lonely and desperate men this will attract.....
Mine was surely grabbed after I read this article in BusinessWeek. The article states that Hiscox, a British luxury-car insurer, studied the reaction of consumers to various exhaust engine sounds.
Their conclusion: 100% (is this even believable?) of women had higher testosterone levels after listening to Maserati’s V-8 engine.
Maserati is even letting men download the sound in the form of a ringtone... I guess pick-up lines are a thing of the past ....
Really this sounds like a lot of bull (excuse me) and a marketing ploy to rev up sales in a weakening economic market.
I wonder just how many single, lonely and desperate men this will attract.....
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