tag:blogger.com,1999:blog-81677821188211052232012-01-25T08:37:46.885-08:00York Marketing Associationhttp://www.blogger.com/profile/05734550050150160983noreply@blogger.comBlogger611100tag:blogger.com,1999:blog-8167782118821105223.post-1975015121997604402012-01-17T21:58:00.000-08:002012-01-17T22:36:24.813-08:00

YMA welcomes Alannah Virtanen, Consumer and Shopper Lead for The Nielsen Company, to the Marketing YOUniverse!  Alannah serves as an Analytic Lead for The Nielsen Company in the practice area of Segmentation and Targeting. Alannah is Nielsen Canada’s in-house ethnic expert and helps manage Nielsen projects for both retail and CPG clients that contain an injection of consumer insight

York Marketing Associationhttp://www.blogger.com/profile/05734550050150160983noreply@blogger.com0tag:blogger.com,1999:blog-8167782118821105223.post-72567954610557798622012-01-17T21:20:00.000-08:002012-01-17T21:20:53.477-08:00

YMA is proud to welcome Shannon Kelly the Marketing YOUniverse! Shannon is the Social Media Manager at the Toronto Real Estate Board, In-Game Host for the Toronto Rock and a featured CFL commentator on 3rd and Long (a CBC Sports Podcast). <!--[if gte mso 9]> <![endif]--><!--[if gte mso 9]> Normal 0 false false false EN-CA X-NONE X-NONE

York Marketing Associationhttp://www.blogger.com/profile/05734550050150160983noreply@blogger.com0tag:blogger.com,1999:blog-8167782118821105223.post-25606315091155887402012-01-17T20:42:00.000-08:002012-01-17T21:59:44.750-08:00

YMA is excited and honoured to welcome Kendra Hum, Account Exectuive at Google Canada to the Marketing YOUniverse! As an Account Executive at Google, Kendra works with brand marketers, along with creative and media agencies to provide integrated, cross-platform communication plans to reach consumers at all touch-points on the path to purchase. Prior to joining Google, Kendra spent the last

York Marketing Associationhttp://www.blogger.com/profile/05734550050150160983noreply@blogger.com0tag:blogger.com,1999:blog-8167782118821105223.post-218964956943213632012-01-16T06:49:00.000-08:002012-01-17T21:59:32.243-08:00

YMA is proud to welcome Jason Dubroy, VP of Shopper Marketing at DDB Canada to the Marketing YOUniverse! Jason is one of North America's most recognized shopper marketing experts. He leads the shopper marketing practice from the Canadian office of DDB, one of the most creatively acclaimed, internationally awarded marketing communications agencies in the world. He and his team are charged with

York Marketing Associationhttp://www.blogger.com/profile/05734550050150160983noreply@blogger.com0tag:blogger.com,1999:blog-8167782118821105223.post-21036712872330004222012-01-13T20:02:00.000-08:002012-01-17T22:00:26.689-08:00

YMA welcomes Jeff Chan, Senior Product Manager at RedFlagDeals.com to the Marketing YOUniverse! Jeff will be representing RedFlagDeals.com as a Workshop Speaker at YMA's 2012 Conference. He guides the marketing efforts for RedFlagDeals.com, Canada's largest shopping, deals and coupon site. He joined RedFlagDeals.com in 2010 after the site was acquired by the Yellow Pages Group.

York Marketing Associationhttp://www.blogger.com/profile/05734550050150160983noreply@blogger.com0tag:blogger.com,1999:blog-8167782118821105223.post-48849539145444945762012-01-12T20:50:00.000-08:002012-01-17T22:01:46.407-08:00

Conference Itinerary YMA is proud to release our current itinerary for the Marketing YOUniverse Conference happening next week from Thursday January 19th - Friday January 20th! With our major sponsors being Scotiabank and Colgate-Palmolive, YMA has put together an exciting conference featuring a wide variety of brands who will take part in workshops and networking sessions along with three

York Marketing Associationhttp://www.blogger.com/profile/05734550050150160983noreply@blogger.com0tag:blogger.com,1999:blog-8167782118821105223.post-33517280925571271442012-01-10T19:22:00.000-08:002012-01-10T19:22:45.249-08:00

<!--[if gte mso 9]> Normal 0 false false false EN-CA ZH-CN X-NONE MicrosoftInternetExplorer4 <![endif]--><!--[if gte mso 9]>

York Marketing Associationhttp://www.blogger.com/profile/05734550050150160983noreply@blogger.com0tag:blogger.com,1999:blog-8167782118821105223.post-71171587810950247062012-01-10T19:03:00.000-08:002012-01-10T19:05:53.560-08:00

Carolyn Saunders is the Director and Head of Brand Management, Creative & Media for Scotiabank.  Scotiabank is one of Canada’s leading banks and has been voted one of Canada’s Best Employers 8 years running.  Carolyn and her team are responsible for bringing the Scotiabank brand platform to life through dynamic marketing communications and media innovation including TV, Print, In-branch

York Marketing Associationhttp://www.blogger.com/profile/05734550050150160983noreply@blogger.com0tag:blogger.com,1999:blog-8167782118821105223.post-90083315533889716112012-01-05T08:24:00.000-08:002012-01-09T09:35:56.814-08:00

The case competition is open to all fully-registered undergraduate delegates of the YMA Conference, from all schools in attendance. Once registered as delegates, teams enter in pairs (2 people per team only). Team members are highly encouraged to post their resume with their written submission entries. Teams are to submit a maximum one-page, single-space (Arial font size 12) written

York Marketing Associationhttp://www.blogger.com/profile/05734550050150160983noreply@blogger.com0tag:blogger.com,1999:blog-8167782118821105223.post-65536907784418730852011-12-27T19:17:00.000-08:002011-12-27T19:20:19.571-08:00

It is human nature to be egocentric, to the point of being selfish– we all want what we want, when we want it. Thanks to the evolving technologies and communication mediums that enable quicker and up-to-date information, today’s consumers are able to leverage this truth and become better informed about products and services than ever before. These developments not only drive competition but

York Marketing Associationhttp://www.blogger.com/profile/05734550050150160983noreply@blogger.com0tag:blogger.com,1999:blog-8167782118821105223.post-13245899691578814132011-09-25T08:42:00.000-07:002011-09-25T08:42:55.484-07:00

So the other day, I was taking a ‘break’ from studying and was browsing through Facebook. As soon as I clicked home, I saw something change in my newsfeed. Correction, I saw a lot of things change in my newsfeed. No longer two-tabbed with the “Top Stories” and “Most Recent”, my newsfeed suddenly got a sidebar that seemed to be rolling non-stop, showing me pretty much everything that’s happening

York Marketing Associationhttp://www.blogger.com/profile/05734550050150160983noreply@blogger.com0tag:blogger.com,1999:blog-8167782118821105223.post-7821232962871558022011-09-07T20:38:00.000-07:002011-09-07T20:39:04.758-07:00

SAMMA Summit 2011 unites South Asian leaders from CNN, Foursquare and PepsiCo Leading conference across media, marketing and entertainment sectors shines a spotlight on growing influence of South Asians in business New York, NY, August 1, 2011 – South Asians in Media, Marketing and Entertainment Association (SAMMA) is pleased to announce that the 2011 SAMMA Summit will be held on September

York Marketing Associationhttp://www.blogger.com/profile/05734550050150160983noreply@blogger.com0tag:blogger.com,1999:blog-8167782118821105223.post-89649813848275632282011-09-04T19:04:00.001-07:002011-09-04T19:32:55.509-07:00

It’s early September, it’s getting colder and getting darker earlier, the US Open is entering its second week, and the CNE is winding down. As I write this, school is due to start up in three days’ time, as much as we do NOT want it to. Thankfully, the TIFF Festival is around the corner to brighten our spirits and bring some great films and stars. To tide all you movie buffs until the festival

York Marketing Associationhttp://www.blogger.com/profile/05734550050150160983noreply@blogger.com0tag:blogger.com,1999:blog-8167782118821105223.post-58309081884243831802011-08-28T18:04:00.000-07:002011-08-28T18:14:43.416-07:00

Bryan Grey-Yambao (bryanboy.com), Tommy Tom (jakandjil.com), Garance Doré (garancedore.fr), and Scott Schuman (thesartorialist.com) sit front row at D&G’s Spring/Summer 2012 show equipped with laptops provided by the company. Manila teen writes blog. Fashion industry takes notice. Gets a Marc Jacobs bag named after him, rubs elbows with fashion industry’s elite, and bags six-figure income in ad

York Marketing Associationhttp://www.blogger.com/profile/05734550050150160983noreply@blogger.com0tag:blogger.com,1999:blog-8167782118821105223.post-71619159410113198712011-08-21T20:30:00.000-07:002011-08-21T20:51:18.678-07:00

Television plays a central role in popular culture. It drives conversation at the workplace watering hole and sparks debates over social media. But besides showing up on your TV, television shows rarely have a presence on retail shelves outside DVD box sets and posters. The big networks make their big money from advertising dollars—which are driven by ratings and the size of TV audiences and are

York Marketing Associationhttp://www.blogger.com/profile/05734550050150160983noreply@blogger.com0tag:blogger.com,1999:blog-8167782118821105223.post-25502896100424975542011-08-14T06:55:00.000-07:002011-08-14T14:07:34.883-07:00

When you think of a marketing initiative, what are some of the first ideas that come to mind? Maybe an online campaign, a new and exciting ad, or, perhaps, a brand new product design. But what about that one thing that has the ability to “make or break” the consumer’s commitment? That one thing is good old customer service!What exactly is customer service anyway? I would hope that most

York Marketing Associationhttp://www.blogger.com/profile/05734550050150160983noreply@blogger.com0tag:blogger.com,1999:blog-8167782118821105223.post-86593893192011143102011-08-07T12:07:00.000-07:002011-08-07T12:16:27.466-07:00

Sometimes the popularity of social media companies completely baffles me. At this time two years ago I didn’t think Twitter would fly – I was obviously wrong. Maybe I’m a pessimist when it comes to new things, but sometimes I just can’t see the value these companies provide – not right away that is.I certainly had some major reservations when I first encountered the company Foursquare. I

York Marketing Associationhttp://www.blogger.com/profile/05734550050150160983noreply@blogger.com0tag:blogger.com,1999:blog-8167782118821105223.post-11933391345899187882011-07-30T09:41:00.000-07:002011-07-30T18:18:41.207-07:00

Worth: $3.9 billion dollarsServes: 64 million customers a dayLocations: over 32, 000Established: Over 60 yearsI’m lovin’ it.Well in any case, even if you aren’t, it seems McDonald’s has the paper capital to make anyone love anything they do. Or at least claim to. This past Tuesday, McDonald’s launched their healthier menu for kids. Now you may ask, what consists of a “healthier” option for the

York Marketing Associationhttp://www.blogger.com/profile/05734550050150160983noreply@blogger.com0tag:blogger.com,1999:blog-8167782118821105223.post-5481399626773283852011-07-24T08:04:00.000-07:002011-07-24T08:37:26.028-07:00

Mastermind technique to collecting extra toll at each aisle.Food: an essential element for life.However, there are many ways that we humans tend to overindulge and get couped up in the marketing schemes that reap us of our hard earned earnings, included those little buggers that cling onto your pants and beg you for candy.Yep, I'm talking about how kids are primary targets when it comes to food

York Marketing Associationhttp://www.blogger.com/profile/05734550050150160983noreply@blogger.com0tag:blogger.com,1999:blog-8167782118821105223.post-24867747285515559242011-07-17T06:33:00.000-07:002011-07-24T08:34:11.426-07:00

Last Wednesday, the Toronto Transit Commission approved a 12-year deal with Pattison Outdoor Advertising. The $324 million contract includes print ads inside transit vehicles, vehicle wraps, in-station advertising, and the possibility the sale of naming rights of subway stations. TTC chair Karen Stintz says that the deal would bring much needed cash to the transit system, which could be used to

York Marketing Associationhttp://www.blogger.com/profile/05734550050150160983noreply@blogger.com0tag:blogger.com,1999:blog-8167782118821105223.post-82408561428789918862011-07-07T07:17:00.000-07:002011-07-07T11:02:04.371-07:00

2011 has widely been seen as a breakout year for the auto industry. In 2008 and 2009, sales fell below 11 million cars, about one-third less than the industry had been making earlier in the decade. Sales in 2010 were better and sales are forecasted to come back even stronger this year. As a result car companies have implemented creative marketing strategies to entice reluctant consumers. For

York Marketing Associationhttp://www.blogger.com/profile/05734550050150160983noreply@blogger.com1tag:blogger.com,1999:blog-8167782118821105223.post-34105582042150158152011-06-10T08:06:00.001-07:002011-06-10T08:26:19.529-07:00

Hello my fellow marketeers!It's been a while since my last post, and for that, I can only say that school, summer and everything in between got in the way....But I digress. I stumbled across this great link the other day that showcased the entire history of the ad agency. Yes, from the first inception of advertising all the way to present day (well, more like 2010) displayed on a fairly large and

York Marketing Associationhttp://www.blogger.com/profile/05734550050150160983noreply@blogger.com3tag:blogger.com,1999:blog-8167782118821105223.post-43379518372220443972011-02-02T08:29:00.000-08:002011-02-02T08:42:32.554-08:00

K, for all you football fans (of which I am not one of, sadly enough), it should come as no surprise that I do a blog post about the ads that always get played during the Super Bowl. I know a bunch of friends who watch the Super Bowl mainly for the commercials and ads, while others just Youtube the notable ones after the game. Well, I was sifting through Adage.com this morning and I stumbled

York Marketing Associationhttp://www.blogger.com/profile/05734550050150160983noreply@blogger.com0tag:blogger.com,1999:blog-8167782118821105223.post-68161067965444226292011-01-20T12:25:00.000-08:002011-01-20T15:51:38.656-08:00

Warning: extremely long post below. Read (and be fascinated) at your own discretion. So I was scrolling through my Twitterfeed, and procrastinating from school work when I stumbled across a post which led me to The Wilderness Downtown--a Chrome experiment (and an experimental music video) directed by Chris Milk. After I read about it, I couldn't resist but try it for myself. (Ironically enough, I

York Marketing Associationhttp://www.blogger.com/profile/05734550050150160983noreply@blogger.com0tag:blogger.com,1999:blog-8167782118821105223.post-592576868735928552011-01-13T14:02:00.000-08:002011-01-13T14:04:13.280-08:00

Ever wondered what your job application would be like in 140 characters? Campbell Mithun, an advertising and marketing firm situated in Minneapolis, announced today that it will hire 13 summer interns this year based on their application of 13 tweets sent during a set period of time next month. For six summers, the agency has given 10-week paid internships to 13 interns (called Lucky 13) who are

York Marketing Associationhttp://www.blogger.com/profile/05734550050150160983noreply@blogger.com1tag:blogger.com,1999:blog-8167782118821105223.post-67601663541367105182011-01-06T14:58:00.000-08:002011-01-06T15:38:41.162-08:00

Happy New Year everyone! (I realize that I'm 6 days behind but hey, better late than never, right?) First update of the year--how exciting is that?Anyway, here is a story that I stumbled across earlier today that shows you just how far a viral video can get you. A 53 year old man by the name of Ted Williams has recently been offered a job by the NBA's Cleveland Cavaliers as an announcer at the

York Marketing Associationhttp://www.blogger.com/profile/05734550050150160983noreply@blogger.com0tag:blogger.com,1999:blog-8167782118821105223.post-29206117347429099992010-11-28T10:54:00.000-08:002010-11-28T15:28:58.744-08:00

So I'm sure you've all been exposed to some brilliant, unique, and creative marketing campaigns sometime in your lives (if not then I hope this blog has introduced y'all to some cool ones!). But what about those that didn't get quite the results that the companies were looking for? What about those that BACKFIRE? Well...This past week Brazil experienced a bomb scare in the public square of the

York Marketing Associationhttp://www.blogger.com/profile/05734550050150160983noreply@blogger.com0tag:blogger.com,1999:blog-8167782118821105223.post-31146605254922292752010-11-19T17:10:00.000-08:002010-11-19T17:33:06.489-08:00

Remember that awesome T-Mobile advert a while back where they did a dance flash mob at the Liverpool Street Station in London? And then they also did that cool sing-along in Trafalgar Square?Well, this time they're back with another creative venture--also created by Saatchi & Saatchi, as with all their previous stunts. This version, "Welcome Back" was filmed at Heathrow Airport (Terminal 5, to be

York Marketing Associationhttp://www.blogger.com/profile/05734550050150160983noreply@blogger.com0tag:blogger.com,1999:blog-8167782118821105223.post-29383659811896805832010-11-11T06:48:00.000-08:002010-11-11T06:58:33.452-08:00

Now this is what I call keeping up with the times. So apparently, Queen Elizabeth II and her whole royal household have created a Facebook page that was launched just last week. Social media fans will now be caught up in all the latest news, photos, speeches (etc etc) of the monarchy, and there is even an app for which users can search up Royal events happening near them (sadly, for us North

York Marketing Associationhttp://www.blogger.com/profile/05734550050150160983noreply@blogger.com1tag:blogger.com,1999:blog-8167782118821105223.post-21097372809943657622010-11-04T11:15:00.000-07:002010-11-04T11:21:48.854-07:00

So I came across this really great article on Mashable the other day (via Twitter…it’s an addiction, I swear!) that discussed the 3 things a video needs in order for it to go viral. Off the top of my head, a perfect example of it a video gone viral would have to be the Old Spice ones that’s been circulating just recently. Or the HALO video that I put up in one of my earlier blog posts. But what

York Marketing Associationhttp://www.blogger.com/profile/05734550050150160983noreply@blogger.com0tag:blogger.com,1999:blog-8167782118821105223.post-45373886029249715272010-10-26T12:09:00.000-07:002010-11-04T11:22:51.447-07:00

I'll spare y'all from a long and tedious post (since it's midterm season and all), and just put up video that our awesome YMA co-president emailed me a few days ago.Tell me what you think about it!Definitely makes ME want to go to NYC and wave at the screen like a fool! Oh, and of course, shop at Forever XXI! ;)

York Marketing Associationhttp://www.blogger.com/profile/05734550050150160983noreply@blogger.com1tag:blogger.com,1999:blog-8167782118821105223.post-86099287614414878222010-10-20T19:28:00.000-07:002010-10-20T19:38:10.525-07:00

So Ad Age, an online marketing and communications website, recently gave Apple their first Marketer of the Decade award. Cool, eh? Though it’s only won Ad Age’s Marketer of the Year once this past decade, the company has been named runner up many times, and a contender practically every year. To be frank, I'd have to agree with Ad Age’s decision on this one. Apple ran plenty of great marketing

York Marketing Associationhttp://www.blogger.com/profile/05734550050150160983noreply@blogger.com0tag:blogger.com,1999:blog-8167782118821105223.post-19641498443031695862010-10-10T20:04:00.000-07:002010-10-10T20:49:19.349-07:00

I'm not sure if any of you have heard..but Gap just recently came out with their new logo, and I'm not quite sure what to make of it. If you head on over to Gap's home page, you can see that the iconic blue box with the white logo in caps (the 84th most valued brand in the world, according to Interbrand, might I add) has been replaced by a plain old "Gap" in black over white background..with a

York Marketing Associationhttp://www.blogger.com/profile/05734550050150160983noreply@blogger.com4tag:blogger.com,1999:blog-8167782118821105223.post-28513487288447894132010-10-03T17:48:00.001-07:002010-10-03T18:20:55.533-07:00

You know what I love? A successfully done ad. Doesn't have to be flamboyant, or even technically advanced--just something innovative. But mostly one that plays on the audience's emotions. I don't know, perhaps I'm more of a sap and a cheeseball than the rest of y'all, so it's easier to get to me with the ads, but I'm sure you'll understand why this commercial gave me that sad yet warm and fuzzy

York Marketing Associationhttp://www.blogger.com/profile/05734550050150160983noreply@blogger.com0tag:blogger.com,1999:blog-8167782118821105223.post-27247663388617243612010-09-25T16:44:00.000-07:002010-09-25T17:10:22.890-07:00

So earlier this month, a friend of mine posted a video of the newest IKEA campaign: Happy Inside. After dutifully clicking on the link, I was quickly won over by the beautiful artistry and the grace of the 100 felines that were let loose in the store. Yes, 100 cats. Created by the ad agency Mother London, the video depicts a hundred house cats roaming throughout the IKEA store in Wembley, UK and

York Marketing Associationhttp://www.blogger.com/profile/05734550050150160983noreply@blogger.com4tag:blogger.com,1999:blog-8167782118821105223.post-8893776323314211142010-09-16T20:55:00.000-07:002010-09-16T21:33:43.901-07:00

So apparently Twitter rolled out a newer version this past Tuesday, and its been getting a lot of hype and retweets ever since the first mention posted by @Twitter. I've certainly tweeted and RT'd a few times about it, and am personally very excited to get and try out the newer version. According to the site, the new Twitter will show a split screen--with the left side showing mentions, retweets,

York Marketing Associationhttp://www.blogger.com/profile/05734550050150160983noreply@blogger.com1tag:blogger.com,1999:blog-8167782118821105223.post-74279347852503557992010-09-10T08:58:00.001-07:002010-09-10T09:16:34.271-07:00

As if Google can't get any better than it already is. But apparently, it can. Earlier this week, the company released Google Instant, a "new search enhancement that shows results as you type."Well...isn't it what I've been getting all this time? Correct me if I'm wrong, but I seem to have always seen the drop-down box that comes up whenever I type in anything in the search bar. Or maybe they sped

York Marketing Associationhttp://www.blogger.com/profile/05734550050150160983noreply@blogger.com1tag:blogger.com,1999:blog-8167782118821105223.post-69762889559023162532010-09-01T17:03:00.000-07:002010-09-01T17:19:13.808-07:00

Ok, so I realized that I forgot about my month-end image post...sorry! However, to make up for it, this month will have TWO weeks in which the posts will be mostly images for your viewing pleasure. And besides, it IS the first of September, so I wasn't too late....right? Anyway, I'm sure you guys are itching to scroll down to see, so here they are:Learn to draw in a flashOmax Lenses: Wide-Angle

York Marketing Associationhttp://www.blogger.com/profile/05734550050150160983noreply@blogger.com0tag:blogger.com,1999:blog-8167782118821105223.post-22744896524043829532010-08-25T09:08:00.000-07:002010-08-25T10:18:13.441-07:00

I'm sure we've all heard of Halo, the video game that first came out in 2001. I've friends who played the game incessantly during high school, and once brought the game to school on a laptop (in which I tried and later got queasy from the FPS perspective. Pathetic, I know). Needless to say, it's a successful video-game franchise by Microsoft's Xbox.What you may or may not know is that they've

York Marketing Associationhttp://www.blogger.com/profile/05734550050150160983noreply@blogger.com2tag:blogger.com,1999:blog-8167782118821105223.post-11170964146273051652010-08-18T10:03:00.000-07:002010-08-18T11:29:12.963-07:00

I’m sure most of us have heard of the Lonely Planet travel guide (website and the guidebooks) owned by BBC. Well, recently, BBC and Lonely Planet have decided to join together to make a new travel section in the BBC website, led by the former editor of NYTimes.com Travel & Style David G. Allan. The site launched with partners in global territories such as Hilton in Asia Pacific and Europe, Spice

York Marketing Associationhttp://www.blogger.com/profile/05734550050150160983noreply@blogger.com0tag:blogger.com,1999:blog-8167782118821105223.post-82632698760411724872010-08-11T10:00:00.000-07:002010-08-11T10:24:30.683-07:00

When I first saw the ads for the movie on the walls of the Yonge subway line, I dutifully went home and YouTubed the trailers. What really caught my eye (other than the explosions) was the sheer number of different action figures both from the past as well as the present that was jammed into this film. Not to say that this is a bad thing, of course—more action for the audience! But after that

York Marketing Associationhttp://www.blogger.com/profile/05734550050150160983noreply@blogger.com2tag:blogger.com,1999:blog-8167782118821105223.post-53035419517251737822010-08-04T07:25:00.000-07:002010-08-04T09:55:54.565-07:00

OK I admit, the title could be a bit better, but hey it sort of gets the idea across, doesn't it? Ish?For those who are yet scratching their heads in bemusement, I'm talking about the latest collaboration between Banana Republic and "Mad Men" (AMC TV show). Going on their second year of partnership, the campaign hopes to build off from the success garnered the year before by promoting in every

York Marketing Associationhttp://www.blogger.com/profile/05734550050150160983noreply@blogger.com3tag:blogger.com,1999:blog-8167782118821105223.post-75465858342545980322010-07-27T09:39:00.001-07:002010-07-27T10:11:53.519-07:00

Seeing as this is the last week of the month, I've decided to bring in a bit of fun into this otherwise wordy (but interesting, I hope!) blog. Because I often think that blogs are a fairly one sided kind of affair, don't you think? I don't know about you guys, but I get distracted quite easily, and oftentimes when a lengthy paragraph comes to my line of site, I skip it and go do something else. (

York Marketing Associationhttp://www.blogger.com/profile/05734550050150160983noreply@blogger.com5tag:blogger.com,1999:blog-8167782118821105223.post-40531776236983365902010-07-19T10:55:00.000-07:002010-07-19T11:33:41.001-07:00

Now, before start rambling, can I just first say that I absolutely adore getting a Starbucks whenever I go downtown? There's nothing like a good cup o' Starbucks in one's hand when strolling down Yonge/Bloor that makes the experience just that much more exquisite.So imagine my delight when I ran across an article that revealed said company to be the first brand on Facebook to reach a fan base of

York Marketing Associationhttp://www.blogger.com/profile/05734550050150160983noreply@blogger.com3tag:blogger.com,1999:blog-8167782118821105223.post-85210207113784139762010-07-13T07:43:00.001-07:002010-07-13T08:16:34.246-07:00

As some of you may or may not know, the 57th Cannes Lions International Advertising Festival just passed at the end of June at the Palais des Festivals. The Cannes Lions Festival is one of the most prestigious advertising awards held in Cannes, France annually, with over 20 000 pieces of creative advertising entered from all over the world, and judged by a jury of 250 split into judging different

York Marketing Associationhttp://www.blogger.com/profile/05734550050150160983noreply@blogger.com2tag:blogger.com,1999:blog-8167782118821105223.post-68108932556996044462010-07-04T09:33:00.000-07:002010-07-04T09:55:33.616-07:00

So lately I’ve gotten into this sudden craze of listening to classic Disney songs (Hakuna Matata, Colours of the Wind, Be Our Guest etc) and I was just lamenting on the decreasing quality of Disney movies and songs these days in comparison to those when I was a kid.However, one of the better ones (in my humble opinion) to have been produced recently was the Princess and the Frog, which I loved

York Marketing Associationhttp://www.blogger.com/profile/05734550050150160983noreply@blogger.com1tag:blogger.com,1999:blog-8167782118821105223.post-74004220502160509652010-06-25T20:02:00.000-07:002010-06-25T20:20:38.414-07:00

This might be a bit late seeing as the 2010 FIFA World Cup has already started oh, I don’t know, two weeks ago. But I figured hey, better late than never! As an old teacher of mine once said, if not on time, then at least in time. Anyway, as we all know, the World Cup draws in millions of viewers from all over the world. And with that comes an onslaught of marketing campaigns from a lot of big

York Marketing Associationhttp://www.blogger.com/profile/05734550050150160983noreply@blogger.com1tag:blogger.com,1999:blog-8167782118821105223.post-80404643056557014602009-12-30T19:19:00.000-08:002009-12-30T20:31:58.508-08:00

Newly branded Wind Mobile, has stirred up excitement and curiosity for cell phone users in the marketplace. What started off as an online soapbox site where consumers came together to discuss their rants and thoughts about cell phone service providers in Canada, has now formed into a new brand, a new company and a new hope for cell phone users all round.Let’s face it, we have all had our many

York Marketing Associationhttp://www.blogger.com/profile/05734550050150160983noreply@blogger.com1tag:blogger.com,1999:blog-8167782118821105223.post-29277255765176069682009-12-06T09:10:00.000-08:002009-12-31T10:40:53.532-08:00

As every holiday season kicks off with the excitement of Christmas shopping and party planning, what better way is there to connect consumers with the retail world, than to provide them with yet another iPhone app?That’s right, Toronto Eaton Centre has recently launched an interactive Apple iPhone application that allows “mall shoppers to access store promotions with just one touch.” This unique

York Marketing Associationhttp://www.blogger.com/profile/05734550050150160983noreply@blogger.com0tag:blogger.com,1999:blog-8167782118821105223.post-78399697549144804352009-11-11T20:40:00.000-08:002009-12-31T10:40:18.130-08:00

It may come as news to some of you chocolate lovers that British based “Cadbury PLC” is currently being bid at, by American company Kraft Foods Inc. In September 2009, the initial bid by Kraft was rejected by Cadbury. Recently though, on November 9th Kraft once again released another bid for the popular chocolate business, with an offer of US$16.4 billion.Todd Stitzer, Cadbury chief executive

York Marketing Associationhttp://www.blogger.com/profile/05734550050150160983noreply@blogger.com0tag:blogger.com,1999:blog-8167782118821105223.post-66613938101806880442009-08-26T16:28:00.000-07:002009-12-31T10:41:08.868-08:00

These days the amount of literature and words that I read on the internet is beyond me. I like to think of all the blogs I read, as my everyday dosage of inspiration. Being in marketing, constantly deciphering the news of the business world is a basic for us to take on -and doing so helps us jive out our inspiration and triggers our inner thought-seeking selves.So where does one get inspiration

York Marketing Associationhttp://www.blogger.com/profile/05734550050150160983noreply@blogger.com0tag:blogger.com,1999:blog-8167782118821105223.post-68649501127507797922009-06-10T20:59:00.000-07:002009-12-31T10:39:07.939-08:00

Escapism --a word that provokes excitement, indulgence and mere bliss has seemed to take over my mind since the start of my long awaited summer break. After the ending of a school year, I for one am looking for ways to escape into things that simply make me happy.For instance, splurging on unique material goods, dining out at a nice restaurant, or a simple movie night out are escapist ways in

York Marketing Associationhttp://www.blogger.com/profile/05734550050150160983noreply@blogger.com0tag:blogger.com,1999:blog-8167782118821105223.post-35140450507888778272009-01-07T06:43:00.000-08:002009-01-10T16:46:37.616-08:00

...if my jeans could talk they would probably tell a story that is filled with anguish, heartbreak, laughter and unforgettable memories.If my jeans could talk they would probably tell a story that would make me completely flustered. But that's the truth..I've lived and loved in my jeans, I've made memories that I won't forget.My heart twinged with nostalgia when I first saw BlueNotes 30-second

York Marketing Associationhttp://www.blogger.com/profile/05734550050150160983noreply@blogger.com1tag:blogger.com,1999:blog-8167782118821105223.post-22490898847087008962008-11-30T19:43:00.000-08:002008-12-13T10:52:19.881-08:00

I’m wondering whether I have everyone’s attention yet?Mine was surely grabbed after I read this article in BusinessWeek. The article states that Hiscox, a British luxury-car insurer, studied the reaction of consumers to various exhaust engine sounds.Their conclusion: 100% (is this even believable?) of women had higher testosterone levels after listening to Maserati’s V-8 engine.Maserati is even

York Marketing Associationhttp://www.blogger.com/profile/05734550050150160983noreply@blogger.com0tag:blogger.com,1999:blog-8167782118821105223.post-4151387711951180272008-11-19T20:50:00.000-08:002008-12-12T12:27:20.913-08:00

While McDonald’s Quarter Pounder hamburgers have been a successful North American menu item since the 1970’s, they are relatively unknown in Japan with only one McDonald’s restaurant in Kumamoto featuring the Quarter Pounder.In early November though, officials of McDonald’s Japan unveiled two ‘Quarter Pounder’ restaurants in Tokyo’s hip Shibuya and Omotesando shopping areas. Devoid of their

York Marketing Associationhttp://www.blogger.com/profile/05734550050150160983noreply@blogger.com1tag:blogger.com,1999:blog-8167782118821105223.post-53602476985445234002008-11-06T16:27:00.000-08:002008-12-12T12:25:29.133-08:00

American coffee drinkers were promised a FREE, tall Starbucks coffee, on Tuesday, for VOTING in the US Election!! Starbucks launched a 60-second what-if? spot to get the word out to and to help encourage Americans to vote in what was called a "historic US election".While, I think that it was awesome to see a corporation sacrificing their bottom line for the bigger picture, Starbucks was informed

York Marketing Associationhttp://www.blogger.com/profile/05734550050150160983noreply@blogger.com3tag:blogger.com,1999:blog-8167782118821105223.post-50481392588810816192008-10-04T20:42:00.000-07:002009-01-15T19:17:47.566-08:00

Amidst a flood of bank closures and financial chaos, the Bank of America (BAC), the US's largest commercial bank, is attempting to reassure the American public of its soundness as a financial institution, using a series of television commercials to help spread the message.CNN televised two Bank of America commercials last night, both within a 5-minute span of each other. Both television spots

York Marketing Associationhttp://www.blogger.com/profile/05734550050150160983noreply@blogger.com0tag:blogger.com,1999:blog-8167782118821105223.post-14554466735386441212008-10-03T07:52:00.000-07:002009-01-26T21:25:07.063-08:00

Last month, Apple introduced its 4th generation iPod nano: the nano-chromatic. A throwback to the second generation nano, the newly-designed nano-chromatic has incorporated several iPod Touch features to create the must-have item of the Fall season. Sleek and sexy, Apple has succeeded (yet again) in creating the ultimate digital media device..or may I scrap creating and stick to 'marketing the

York Marketing Associationhttp://www.blogger.com/profile/05734550050150160983noreply@blogger.com0tag:blogger.com,1999:blog-8167782118821105223.post-75990403144009548452008-09-22T17:14:00.000-07:002009-01-28T12:39:44.103-08:00

A lesson in branding, 20 years in the making...It seems there's no competition between Pepsi and Coca Cola in the province of Quebec. In the hearts of French-Canadians, Pepsi reigns as their cola of choice. Here's a summary of what I read in a recent ReportOnBusiness article: When both companies entered the Canadian market, several decades ago, their strategy was to tailor their marketing

York Marketing Associationhttp://www.blogger.com/profile/05734550050150160983noreply@blogger.com0tag:blogger.com,1999:blog-8167782118821105223.post-41528134532668586842008-09-15T19:49:00.000-07:002008-12-12T12:06:00.700-08:00

7:45 am.Tuesday morning.I'm drowsy, barely awake and I'm driving to my 8:30 finance class. I'm going to be late, the traffic ahead is looming and all I can think about is sleep. I look towards the upcoming traffic lights but my view is obstructed. Peaking in between the bustle of cars, I see golden ears! EARS? I ram the peddle and zoom into the rush of traffic to find 3 Gold Bunny Smart Cars

York Marketing Associationhttp://www.blogger.com/profile/05734550050150160983noreply@blogger.com3tag:blogger.com,1999:blog-8167782118821105223.post-77910868802217639862008-09-14T20:21:00.001-07:002009-01-26T21:26:27.314-08:00

It’s fair to say that I know more about the American presidential nominees than I do about our own Canadian counterparts. I was halfway around the world during the preliminary elections last year and more in tune with what was happening in the United States than during the last Canadian election.So, I have a confession; I have a secret, guilty pleasure: ‘the blog’. Okay, so I’m a super-super dork

York Marketing Associationhttp://www.blogger.com/profile/05734550050150160983noreply@blogger.com0